Equinox Teas
Premium tea brand
Equinox Teas is a headless Shopify storefront for a premium loose-leaf tea brand. The “Equinox Observatory” identity runs on celestial geometry over warm matte black, champagne-gold fine-line work and tin-label typography — sun and moon held in balance. A bespoke set of Celestial SVG ornaments, arched “tin label” cards and hairline frames give every section a crafted, editorial feel.
Bespoke visual identity
A dark-first token system, a reusable Celestial ornament set (equinox divider, orbit rings, sun/moon/balance triptych) and arched tin-label cards.
Full commerce build
Collections, product detail, search and CMS pages on the Shopify cart API, with a dark-glass cart drawer and gold checkout.
Editorial composition
Centred label compositions — eyebrow, serif-caps title, equinox divider, note — repeat across the site for a consistent, refined rhythm.
- Next.js 16 with Turbopack, App Router and ISR (revalidate: 60).
- Typed Storefront API client via graphql-request; featured collections driven by env config.
- Cormorant Garamond display + DM Sans body, with serif and uppercase label mixins for the tin-label lettering.
Like what you see?
I’m available for freelance work. Let’s build something together.